How Marketing Automation Benefits your Sales Team
While not exactly a misnomer, the name Marketing Automation might lead one to believe that this technology is just for making the lives of your marketing team easier. In truth, marketing automation features can be just as beneficial for Sales as they are for marketing. Moreover, they can be very effective in promoting transparency between the two departments. These 4 features in particular can help your Sales team shorten their sales cycle and close more deals more efficiently.