Maximizing ROI: Measuring the Impact of WhatsApp Integration on CRM Performance
Introduction:
To succeed in today’s fast-paced business world, it’s important to communicate with customers through a chosen channel. With its massive user base and high level of engagement, WhatsApp offers a unique opportunity for businesses to communicate with customers in real time. You can combine WhatsApp with a customer relationship management (CRM) system to greatly improve customer interaction and speed up the process. However, you need to quantify the impact to fully appreciate the benefits. This blog post discusses how to measure the impact of WhatsApp integration on your CRM performance and to get the return on investment.