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Why a Successful Real Estate Agent Needs CRM

Did you know that there are many real estate agents out there who still don’t use a CRM? This is incredibly perplexing for an industry where the expression ‘Time is money’ truly holds true. Even if you are doing well for yourself right now, you can always do better with a CRM. Here are 4 ways a CRM can help you increase your income per hour while providing more value to your clients and business.

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The Need for “Lead Score” in CRM

The lead score gives an estimate of how likely a particular lead can be converted to a customer based upon information from conversations and interactions with your customers. Lead scoring rules help to prioritize leads, contacts, accounts, and deals based on record properties, fields, and customer touch points such as calls, emails, social media, etc.