Customer Insights on Steroids: How WhatsApp Integration Enriches CRM Data

In today’s digital world, it is vital for a company to gain knowledge on how its customers behave. It has become a common trend for organizations to find new methods of utilizing data that may be beneficial in growing their businesses and improving how the customers feel. One such enhancement in this area is the integration of WhatsApp to Customer Relationship Management (CRM) systems. This blog explains how this integration helps improve CRM data and promote valuable insight concept for businesses.

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Data Liberation: Why Open Source CRM is a Breath of Fresh Air

These days, most companies are trying to figure out optimal usage of their data to facilitate better decision making, enhanced customer interaction and maintaining an edge over the competitors. As much as investment in Customer Relationship Management (CRM) systems is necessary, many of the organizations that do are chained to the majority of commercial solutions that are not only expensive and limiting, but come with vendor lock-in as well. Enter open source CRM – a one-size-fits-all looses up that factors in not only the aspects of control and flexibility, but a complete unshackling of data.

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