What is the 24-Hour Window in WhatsApp Business API?
In order to communicate with customers, businesses have resorted to the use of messaging platforms. In this case, WhatsApp has proven to be very useful. In this case, the WhatsApp Business API allows the company to structurally communicate with customers at scale. One of the many structured aspects of this service is the 24-hour concept which sets guidelines on the timing and rules on when messages can be sent. Anyone considering using WhatsApp for Business purposes should understand how the 24-hr window works.