Since the launch of the WhatsApp Business App in 2018, marketers have been proactively investing in the portal for broader customer outreach. Manual interactions, however, cost companies time, effort, and resources to keep communications relevant. To sustain, artificial intelligence (AI) is offering a more effective, efficient, and consistent approach with WhatsApp chatbots for eCommerce businesses. From automated customer query redressal to personalized product recommendations, WhatsApp chatbots are taking targeted marketing and eCommerce conversions to another level.