Enhancing Customer Engagement: WhatsApp Integration Strategies for Your CRM
Wonder how the big enterprises operate seamlessly? Imagine the load of work an enterprise like Amazon must have and yet be successful!
What can be one of the success factors behind Amazon being the world’s top company in online retail sales? How did it find out that I was searching for a particular headphone set? And how does it send me an email when the item that I was searching showed ‘out of stock’ suddenly becomes available? It solves the customer’s issues graciously and without the need to keep waiting to hear from the customer service departments. All this and many more are resolved by CRM!!
Let us check what more CRM has to offer:
1.CRM Multiplies your Business Growth:
Most of the functions that were handled manually by the operatives are now handled by the CRM software. Imagine handling a load of customers manually each day! As you grow, it almost becomes impossible to handle such functions manually. CRM relieves you of that burden by taking it on itself. When routine and clerical work is taken up by the machine, more important decision-making and analyzing tasks can be focused on by the executives, which will multiply the growth of the company. The company as a whole becomes more efficient, and productivity is enhanced. Even the employees will be more interested in challenging work that is left behind after their laborious work is taken up by the CRM.
2.Data Organization and Centralization:
CRM acts as a storehouse of data collection in the sense that all the customer data, like its contact details, transaction history, appointment dates, suggestions, etc., is stored in one centralized dash board that can be accessed by anyone at anytime. This ensures the systematic arrangement of data in one place rather than spilling all over different spreadsheets.
3.Concept of ‘One Team’:
CRM unites various business functions like production, sales, finance, marketing, etc., as any one department depends on the other either for input or output. In such a case, the organized flow of such information helps them function effectively. Customer issues are necessary for the customer service group to help them resolve the query; at the same time, the production department is aware of the flaw in the product pointed out by that customer, and at the same time, the marketing team can focus on how to deal with that group of customers.
4.User friendly interface:
The CRM dashboard is user-friendly, with just the basic level of understanding the transaction codes to be used for the particular function. Say I, as a customer, am not satisfied with the company’s product, say a mobile phone. The CRM has already noted down my name, contact details, customer ID, order number, date of order, date of receipt, and item details. Now, when I revert to them about an issue with the sound of the phone, the representative just takes my order number or phone number to track down the above transaction history without my need to speak out each and every detail. After that, my grievance is noted down in a column that portrays a pending issue as not audible. That will stay there till the issue is resolved, and each and every member of the company can check the dashboard to see whether it is resolved or not.
5.Personal touch with customers:
CRM tools like Infusionsoft and Hubspot permit you to stay in contact with your customers by sending them e-mails about upcoming appointments, updating them with promotional offers, sending them birthday/anniversary wishes, or new product launch information, etc., which makes the customer feel like an important part of your enterprise.
6.CRM Nurtures Your Leads:
The CRM points out what the customer likes and dislikes and what they suggest for the product, which shows what they want. This can be taken as a lead by the company and focus on that particular group of customers for each product accordingly. This saves a lot of money in the form of expensive mass advertising. Likewise, customers can be filtered and prioritized before approaching anyone randomly, wasting time and money. CRM features like generating auto-emails, meeting reminders, auto-follow-ups, etc. eliminate manually tracking customers. Social media marketing can be used to check profiles of potential customers to see if their demands match your product and can then be approached directly, which enhances the accuracy of lead conversion.
7.Customer Segmentation:
CRM enables the classification of customers based on similarity traits when judging a product. Then different strategies are used to tackle different groups of customers or potential customers. For example, if a customer has visited your website regularly and is mostly inclined to say ‘home décor items,”. It signifies that she is in need of some home décor; accordingly, she becomes a part of the group for home décor. Transaction history can also be useful, as it reveals what that particular customer has bought from you in previous deals.
8.CRM facilitates Automation:
Manual interaction with each and every customer becomes impossible, but CRM automates communication with customers and leads. Huge manpower is saved by the help of CRM, which can be more effectively used in other ways that a machine cannot do.
9.CRM Sends Out Specific offers:
In addition, if your company is offering free downloads, e-books, promotional offers, new launches, etc., CRM will automatically send out those emails to the customers.
10.CRM retains your Customers:
Cultivating a deep relationship through regular interaction with your existing customers can not only help you retain them but also get you additional customers through the technique of customer referrals. As satisfied existing customers become brand ambassadors of your product on their own will, A satisfied customer will keep returning until you care for them. So, keep track of what they have recently purchased, and even if slight chances are there that they would be interested in a product near their previous purchases, through CRM, identify those, hunt them down, and contact them.
11.CRM provides reports to measure performances:
CRM allows you to access reports and metrics. CRM software provides reports that can be used to analyze departmental performances to aid in identifying flaws and taking timely decisions. Moreover, complex cross-department reports can prove to be very helpful in defining the role of each department without any ambiguity. When decisions are taken in a in a timely manner and the loopholes are filled, the growth will double in no time. CRM also keeps track of how a particular customer responds to auto-calls and e-mails and then generates reports likewise to study the customers, which help in forecasting sales.
12.CRM Connects to Other Services:
InfusionSoft integrates with WordPress and other payment platforms. Hubspot integrates with Zendesk, Google Drive, and more.
13.CRM Uses Social Data:
Some CRM tools use technology to find ways of collecting customer data. A tool called Nimble goes through various social media websites to study the profiles of customers. Through which the company can create customer target groups according to the data and the product in question.
How do you identify the best CRM software?
The one that is simple has a user-friendly interface and is convenient to use. It should be able to manage data and supply it on demand and in a way that solves the issues immediately. Any complex arrangement of data will not be understandable by non-technical people and will lose their grip. The best simple CRM software works the same way on mobile and desktop, so training becomes simpler. CRM should easily integrate with Outlook or Gmail. The operation should be speedy; otherwise, it is a waste of time.
The latest CRM software has used technology to the best and has evolved with a lot of automation.
Salesflare:
This CRM tool automatically updates by collecting data from sources like social media profiles or emails. Keeps track of data exchanged with customers and pulls information from call logs and e-mails. Emails can be sent automatically when the customer falls under a certain segment. It is easy to use on mobile devices, too. Most CRM systems are still built for computer interfaces, while the internet is now primarily accessed from mobile phones. Therefore, there’s no need to take your laptop everywhere, as Salesflare’s offers access to the data through your mobile device, including all the CRM features on your fingertip.
If you want to implement CRM for your company, feel free to contact us anytime at info@crmtiger.com
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