Data Liberation: Why Open Source CRM is a Breath of Fresh Air
These days, most companies are trying to figure out optimal usage of their data to facilitate better decision making, enhanced customer interaction and maintaining an edge over the competitors. As much as investment in Customer Relationship Management (CRM) systems is necessary, many of the organizations that do are chained to the majority of commercial solutions that are not only expensive and limiting, but come with vendor lock-in as well. Enter open source CRM – a one-size-fits-all looses up that factors in not only the aspects of control and flexibility, but a complete unshackling of data.