Meta would like to share important updates to WhatsApp Business Platform pricing and billing that will take effect starting January 1, 2026. These changes are designed to help businesses better manage messaging costs, especially in markets experiencing currency fluctuations, while ensuring WhatsApp remains a strong, valuable communication channel.
What’s Changing in 2026
Beginning January 1, 2026, Meta may adjust rates up to once per quarter, in line with the pricing calendar. Below is an overview of the updates across specific markets.
1. Utility & Authentication Messages
- Rates will be updated in one market.
- Volume tiers will continue helping customers unlock lower pricing as they scale.
- Utility messages sent within the 24-hour customer service window will remain free.
- Non-Marketing (NonMM): Rate decrease in North America.
2. Marketing Messages
Marketing message rates will change in three markets:
- India: Increase
- France: Decrease
- Egypt: Decrease
Meta is continuing to enhance marketing message performance. Updates such as text truncation and tappable preview headers have increased average click-through rates by 14%.
Meta also introduced the Marketing Messages API for WhatsApp (formerly MM Lite API). With automatic optimizations and dynamic message limits, high-engagement messages reach more people. In India, these messages saw up to 9% more deliveries than Cloud API.
New Currency and Billing Enhancements
1. Additional Supported Currencies
- 10 new currencies will be added in 2026.
- A total of 16 currencies will be supported by the second half of 2026.
- Customers may adopt a new currency by creating a new WABA and selecting it during setup.
2. Local Billing in India and Brazil
- Local billing will go live in India and Brazil, enabling eligible customers to pay Meta’s local entity in their local currency.
- In India, this begins January 1, 2026, with updates to the Country Specific Non-Ads Terms .
Key Dates to Know
- Jan 1, 2026 (12am WABA timezone): New pricing goes live
- Jan 1, 2026 (12am WABA timezone): Local billing launches in India
- Jan 1, 2026 (9am PT): MXN rate card becomes available
- Apr 1, 2026 (9am PT): Eight additional rate cards become available
- H2 2026: BRL rate card and Brazil local billing launch (exact date announced in H1 2026)
Helpful Resources
- Official detailed communication will be shared on November 24.
- Updated messaging and calling rate cards, including MXN, are now available.
- Local billing details are published in the Business Help Center.
- Meta’s pricing explainer and documentation remain available to support understanding of WhatsApp’s value.
CRMTiger Partner Advantage
As these Meta updates take effect, CRMTiger is here to support you through every step of the transition.
Why CRMTiger?
- CRMTiger is the key service provider for vTiger CRM worldwide.
- CRMTiger is also the #1 WhatsApp Integration provider for vTiger, trusted by businesses globally.
- We ensure seamless adoption of WhatsApp Business features, optimized costs, and smooth compliance with Meta’s latest pricing and billing updates.
With CRMTiger, you get:
- Advanced WhatsApp + vTiger integrations
- Automated workflows for marketing, support, and notifications
- Cost-optimized messaging strategies aligned with Meta’s pricing
- Full support for the new Marketing Messages API
- Guidance on currency changes and local billing requirements
CRMTiger ensures your WhatsApp communication remains effective, scalable, and affordable—no matter how pricing evolves.
Meta and CRMTiger remain committed to helping you connect with your customers efficiently and grow your business with confidence.
We appreciate your continued partnership and look forward to supporting your success with WhatsApp and vTiger.
Hope you found this blog useful.
We would be happy to assist you.
Please contact us on info@crmtiger.com if you needed further help from us.
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