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“48% of CRM users now access their software from a smartphone, with 45% accessing it from a tablet.”
“A forecast from Gartner anticipates that the customer relationship management market will be worth $27.5 billion worldwide in 2015. Rising to $37 billion by just 2017.”
In this text, we will rather see what differences does it make if an organization or individual prefers to use CRM or rejects using CRM.
| Entity/Organization using CRM | Entity/Organization without CRM |
| CRM allows device-&-operating system neutral contact management. | Entity has to import-export contacts & individual data items as device is switched or new information is added to existing contact row. |
| CRM minimizes rely on third party applications. | Implementation of your strategy is disturbed if you juggle and switch between multiple tools, like MAIL application, Messages app of Mobile OS, notepad file etc. |
| CRM also acts as phone-calling and e-mail sending applications. | You use 2 different softwares and merge their data for calling and mailing facilities. |
| CRM saves hundreds of hours as there is no need of data entry work as sales and other data is directly entered at one place & in desired format. | Daily data entry work is needed to convert physical data in digital format and to convert digital data in desired format. |
| CRM has built-in intelligence that gives you reminders and notifications for everyday tasks. | Without CRM, you can keep all data at one place like in Google drive but you have to look at daily and hourly tasks yourself. |
| CRM gives 360 degree view of your business, like deal status, open inquiries with dashboard, customized reports with filters available | You need to use spreadsheets or like documents, 360 degree view of business isn’t possible to view. |
| CRM boosts productivity by lead scoring | You need to remember value of leads to keep track of important ones. |
| CRM reduces cost and time spending on marketing, e.g. by mass mailing feature available from within CRM | Efforts to make your business visible are not minimized, you have to manage activities & related work, e.g. creating of e-mail template |
| Almost all back-office activities can be managed via Mobile CRM app as website synchronizes with CRM in real time | With responsive website but without CRM, you cannot control back-office activities simply with admin panel of website |
| Tracking of individual’s performance is possible with CRM, e.g. you know who was the assigned person for this lead and whether he attended the activity or not, what was outcome etc. in real time | Business owner has to notice or keep note of individual’s performance records. |
| CRM eases follow-up and payment collection with Billing, deal management and invoice generating tools and user interfaces. | Closing of deal and related documents – you have to manage with individual files and using dedicated bank account and payment gateway. |
| If CRM is indeed comprehensive, it allows sales automation as well. For example, details of saved products and related ones by a signed up user can be directly mailed by creating system rule. | Sales automation is not possible without using CRM. |
Hope this text was helpful to you and shows real world view of usefulness of CRM software rather drawing exaggerated weightage.
This means, your daily schedule and professional work-out gets managed and released simply by using any open-source, possibly free CRM.
Let us know if you needs more information on this
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