Strengthening Customer Loyalty with WhatsApp-CRM Interaction History
There are said to be many studies which have examined customer loyalty programs in times like the present when everything is very much digitalized. Customers are to be retained by companies then, and one of the best ways of doing so is through one on one marketing. Due to the popularity of messaging apps such as WhatsApp, there is a need to make these communications as part of customer relationship management CRM to improve customer loyalty programs.